If you've been in business long enough, you understand gaining new business is essential to the growth of your company. In some industry's new blood may be the lifeblood of the business and without it, you die. In order to reach your full potential in your venture, then you will need to have ongoing marketing strategies that will grow your business every year.
A lot of Award Shop owners desire to develop corporate business and gain them as a regular account. In the end, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and will also be used to secure other accounts as well.
Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop a merchant account with your local McDonald's. You might or might not know the dog owner, manager or anyone employed there on an individual basis at the moment. However, when you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an extraordinary item. Learn here with your contact info, provide them with something that may cause them to remember you.
Here's the idea... A lot of people enjoy receiving a thing that has been personalized for them, something with their name on it. You being an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your business. Another impressive look would be to have their logo design or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you would prefer to do for them on a monthly basis and plant the idea to allow them to present a worker of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you don't currently have their logo on file, you can obtain it without difficulty by searching the net for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo onto it. Plan to leave these items behind as a free of charge sample, demonstrating your services and products.
Another nifty move to make is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate which has their corporate logo engraved large. If Mike's Trophies own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional little bit of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having a worker of the Month award is great for showing appreciation to workers who do their job well. This can create a continuing month-to-month award program that may enable you to show off many other products you have available for them. Consider it, if you are the main one doing their awards and they want a banner for a special promotion, they're going to call you. It's your organization that's on the forefront of their mind, due to them calling or seeing you each month for his or her Employee of the Month awards. Including getting additional nametags designed for new employees which are hired every week, month or quarter.
Establishing this sort of account will enable you to generate more accounts exactly like it. Imagine likely to other establishments with the same idea and adding the fact that you already take action for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these type of suggestions to "get your foot in the entranceway" will capture new business for the award shop and continue to grow your business.